Beauty and the bird: Do esthetics matter?
Even those who are not Apple fans agree the trend-setting California company’s focus on design beauty draws attention to its products. From its position near the back of the pack a dozen years ago, Apple has become the most valuable tech company in the world. Could this be due to its highly-refined sense of esthetics? More to the point of aviation enthusiasts, is artful design an ingredient in pleasing customers?













